I shape how systems
behave so Humans
feel heard.


About

late-night-learner,
reformed-screenwriter,
IVF-Mumma,
worth-the-climb immigrant,
half-of-a-marriage,
occasional-late-night-dancer,
and an out and proud verbivore.

I design interactions between humans and computers so people walk away feeling heard, safe, and understood, and the system achieves its logic goals predictably.


I came to conversation design from screenwriting. Turns out, building high-stakes dialogue for characters and designing natural interactions for AI systems require the same core skill: understanding subtext, mapping human intent, and knowing exactly what a user needs to hear (and when) to move an interaction forward.


Using tools like Figma, Notion, Amazon Connect, and OpenAI Playground, I treat language as a core design material. I prototype user flows, iron out edge cases, and design the conversational logic that transforms cold, mechanical system prompts into intuitive, human-centered experiences.  
Case Studies

The Human Side of IVR

Behavioral Health / IVR Design

Amazon Connect + Amazon Lex
2025
Portfolio Case Study


The Starting Point

I've navigated the medical system during high-stakes moments. I know what it feels like to need support and find it, and what it feels like to need support and not find it. That experience is why behavioral health felt like the right context to learn IVR design in, not just a technically interesting problem, but a human one.

This sample demonstrates how to engineer clear, conversational guardrails within a hybrid deterministic/NLU architecture using Amazon Connect and Amazon Lex.


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The "Who Gets the Aux?" Solution

Conversational AI / Playlist Design

Figma / Conversational Design
2025
Solo Design Exploration


Why I Built This

I've lived in shared spaces my whole life, family homes, share houses, roommates, partners. And I've noticed that the small things matter more than they should. Who controls the music is never really about the music. It's about whether your presence in the space is acknowledged.


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Case Study

Ending the "Empty Box" Anxiety

Conversational AI / Clarification Design

Figma (screen design), Notion (dialogue design)
2026
Solo Design Exploration


It Started With

When my brain is messy, the last thing I need is to be asked to organize it first. Thoughts feel fragile and fleeting, if I have to sort them before I can say them, I'll lose them.


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dy


Icebreaker Jake

Prompt Engineering 
/ Conversational AI

OpenAI Playground, Figma, Whimsical
2025
Solo Design Exploration


The Question I started with:

What happens when you treat a system prompt as a design material, and keep iterating until the outputs stop sounding like LinkedIn and start sounding like a friend that’s next to you on the couch?


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© Laura Bray 2026